Tech Columnist Alexa Matia published an article on the 3 tools for monitoring your online reputation. If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or break your company.
POSITIVE REVIEWS AND WORD OF MOUTH MARKETING EQUATE…
Positive reviews and word of mouth marketing equate to trust and most people flock to online sites to review a business or get the opinion of friends and acquaintances. It’s essential to your business that you monitor what customers are saying so that you can promote the positive reviews and make amends with the negative.
MONITORING WHAT PEOPLE SAY ABOUT YOU AND YOUR BUSINESS
Monitoring what people say about you and your business may seem overwhelming, but there are quite a few free or low-cost tools to help you monitor your online reputation.
1. Google Alerts.
Google Alerts can be thought of as a customized Google search that sends you notifications when new content is added for keywords that you’ve specified. The service scans and pulls information from relevant web pages, blogs, research, or articles within the Google network.
Setting up a Google Alert is free and can be done in only a few steps. Simply enter the search terms you want alerts for, choose the type of results you want Google to send you, and then select how often you want to receive alerts and where the alerts should be delivered.
Related: 3 Ways to Manage Your Online Reputation Like a Pro
Naymz is a tool that can help you track and manage your social influence, which is closely correlated to your online reputation. The higher your influence, the more positive your reputation will be.
REPSCORE IS NAYMZ’S PROBLEM THAT RATES YOUR ONLINE INFLUENCE
RepScore is Naymz’s program that rates your online influence across different social networks in a relative comparison to other members. It assesses what your peers think about you, whether or not others listen and engage with you and what makes you unique and valuable as an influencer. From there, it gives you a score between one and 99 (with 99 being the best) and ranks your influence level as builder, established, top member, or elite member compared to other Naymz members.
Related: Why Online Reputation Management Is Like Brushing Your Teeth
Yext is a helpful site to visit if you want to manage your online listings on location and review sites (such as Yellow Pages or Yelp) to make sure the information posted is correct.
The PowerListings tool will tell you the error rate of the information posted, where those errors occurred, and where information about your business isn’t listed at all, so you can have it corrected to ensure customers will have the means to reach you. All you have to do is enter your business’ name, phone number, address and zip code and the program will scan all of the local listing and review sites in its database.
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