Why Does Selena Gomez Make Half a Million Dollars for Instagram Posts? According to D’Marie Analytics, Selena Gomez is currently worth $550,000 per post on social media.
According to D’Marie Analytics, Selena Gomez is currently worth $550,000 per post on social media…but why? After all, she’s not as famous as her former beau, Justin Bieber (who’s ranked highest for male influencers), and not as news-worthy as her best friend, Taylor Swift. Instead, she’s surrounded by the most famous women in the world, while keeping a relatively low-profile. So why has she accrued more than 92 million followers?
Gomez’s posts are typically professionally shot and beautifully edited, but repetitive. There’s her posing in gorgeous slip dresses, wearing various forms of athleisure and military jackets in a barrier in front of her fans, and quietly promoting major brands, including Skinny Pop, Facebook and Pantene. To investigate how she started charging $550,000 for a single Instagram post, the Observer spoke to Frank Spadafora, the CEO of D’Marie and a former casting director, to find out what Gomez is doing right. Read More at: http://observer.com/2016/07/why-does-selena-gomez-make-half-a-million-dollars-for-instagram-posts/
How To Make Money On Instagram
“A low day is like £500” says Ross Dickerson, a muscle-bound fitness entrepreneur and avid Instagramer.
Ross is not alone, and perhaps it’s not news, that more and more Instagramers are scrambling to make a fast buck from a picture of their abs. And the barriers to entry are dropping as advertisers see value in the Instagramers with all ranges of followers, from big to small.
Dickerson is on the larger end of the scale with over 1.3 million Instagram followers, which he attributes to constant, unrelenting posting of flexing selfies. His huge following translates into big money, too, with Dickerson’s income coming from two sources: advertising and selling his own fitness plans.
“EVERY TIME I POST, I’M TRYING TO MAKE AS MUCH MONEY AS POSSIBLE FROM THAT POST. I’M TRYING TO GET AS MANY PEOPLE FROM INSTAGRAM TO MY WEBSITE. THAT’S THE AIM OF THE GAME EVERY TIME.
“I SIMPLY EARN MONEY FROM A WEBSITE [WITH DIET AND FITNESS PLANS]. IT’S SIMPLE, FAST BUT BIG MONEY: ‘A LOW DAY IS LIKE £500 WORTH [OF PLANS] A DAY.’
On top of his “low day”, Dickerson advertises products. He can command $300 for a two hour time slot, after which he deletes the post. The longer the picture stays up, the more it costs. Despite the selfie bravado, he’s refreshingly upfront – and humble – about all of this. “It’s ridiculous money, I know people who work their asses off for weeks for that’, he tells me.
Zanna Van Dijk is one of Instagram’s success stories. Image credit: Zanna Van Dijk
1. Actively reach out to brands you like and want to work with.
While many businesses directly reach out to influencers for help promoting their content, bloggers can also apply to brands or companies that connect Instagram influencers with brands.
Be warned, though, that the application process to become a brand influencer is competitive. Rankin told HuffPost that Dash Hudson accepts about 1 percent of influencers who apply to represent the brands it manages, such as Gilt and Bebe. The company generally sees between 25 to 50 applications per brand campaign, he added.
2. Post consistently and stylishly on Instagram.
Your feed is your social media “résumé,” which brands use to determine whether or not to hire you as an influencer. A good Instagram presence means consistent, tasteful photo posts and captions. The bigger your Instagram portfolio, the better.
Brands also look for influencers whose Instagram style matches that of the brand.
Rankin gave a few examples of Dash Hudson’s criteria: “What does the content look like? Does the feed have beautiful, original photos? Is the style of content what we’re looking for [for] the brands we’re working with? What’s their follower number and engagement rate?”
3. Maintain a strong presence on other social media sites.
In her blog, influencer Peg Fitzpatrick — author of the book The Art of Social Media: Power Tips for Power Users — emphasizes the importance of maintaining an “active” and “professional” social media presence across platforms, especially LinkedIn.
“[A]ll the brands and agencies that I’ve worked with and talked to check LinkedIn to find out more about people before working with them,” Fitzpatrick added in an email to HuffPost.
How many Instagram followers to make money?
4. Have at least 5,000 followers.
The number of followers that brands require their influencers to have depends on the company, campaign and project, but most brands generally require that their influencers have at least 5,000 followers. Dash Hudson tends to select influencers who have at least 10,000, according to Rankin. Skinny Bee Tea, a small detox tea company that launched this past February, requires its ambassadors to have a minimum of 5,000. (Make sure you’re not buying any of your followers, though.)
For users with larger followings, the process of becoming an influencer can be a fairly smooth one. “A lot of times a brand will contact me and want me to promote a product, event, show or anything,” Tim Melideo, a photographer with 31,000 Instagram followers, told HuffPost. “I have rates that they pay in addition to sending me the product.”
And the more established an Instagrammer is, the more they can charge for their posts. “I rarely promote products for free anymore,” Melideo wrote. “I am now able to utilize my social influence to help pay for food and to live.”
In May, Harper’s Bazaar reported that Danielle Bernstein, the fashion blogger behind @weworewhat, which has 1.1 million followers, charges anywhere between $5,000 and $15,000 for a single branded Instagram post.
5. Become an unpaid brand ambassador.
No luck finding gigs as a paid influencer? There’s another way to get compensated for your stylish Instagram posts. Bloggers can apply to be unpaid “brand ambassadors,” to whom businesses send freebies for promotion.
Skinny Bee Tea, for example, has a brand ambassador program, through which it sends bloggers a 14-day detox package to promote on their social media accounts. Other small brands offer similar programs.
The application process for unpaid brand ambassadorships is the same as for paid influencers, but the odds of getting accepted to be an unpaid brand ambassador tend to be more favorable. Skinny Bee Tea receives two to eight applications per month and accepts about one-third of them into the ambassador program, Kristen Zahodne, the company’s owner, told HuffPost.
Think you have what it takes to get money or freebies for your content? Start snapping and good luck! Read more at: http://www.huffingtonpost.com/entry/make-money-on-instagram_us_55ad3ad6e4b0caf721b3624c
1. Sell your Instagram photos to brands that want to use them.
If you just love taking photos with your mobile device and consider them to be of pretty high quality before posting them to Instagram, then it’s very possible that you could start licensing your photos to companies that are willing to pay to use them for their own brand building purposes.
Foap is a popular online photography marketplace that let’s you do just that. You can sign up for free, create a new user profile, build your portfolio to start attracting buyers, and browse through the “Missions” section for high paying projects that companies are specifically looking for.
This is perhaps the easiest way to start making money from the existing Instagram photos you have, because you don’t necessarily need to have a huge following to do it. All photos cost $10, and the only major downside here is that Foap takes half of it.
Payments are delivered to you by PayPal, and since it’s a community-based marketplace, you can browse other users’ photos, follow the ones you like to see their photography in your home feed, and also give and receive feedback. You can check out this user profile for an example of what a typical profile might look like.
Foap Missions always start at $100 and go up from there, so if your submission is chosen and purchased by the company that launched the Mission, you could earn quite a bit. Just keep in mind you’ll be competing with several other users and their submissions as well.
2. Earn commissions for selling other companies’ products or capturing leads.
Suggested tool: Peerfly
Selling other companies’ products and services or capturing leads for them is another fast and easy way to start making money on Instagram. Peerfly is a popular affiliate network that allows you to sign up and get started for free.
Once approved, you’ll be able to browse their current promotional offers listed as “Social” under the “Traffic Methods” tab. You can then sort through the offers by pay, earnings per click (EPC), or click-through rate (CR) to choose something you’d like to promote.
All you need to do to start promoting an offer is copy the unique URL and paste it in your Instagram bio’s website section. When other users’ click on it to check it out, you could earn a commission if they decide to enter their personal information (like their email address) or buy something. An example account of someone who’s selling another company’s products is@bookwcrms — T-shirts, in this case.
What’s great about a network like Peerfly is that you can easily earn a few bucks just for capturing leads, which is much easier than making sales.
You may have to request approval from Peerfly first before you can start promoting, however, but getting approved is usually no problem. Make sure you stick to the offers listed under the social traffic methods only, since Instagram is a social platform.
3. Capture email subscribers and refer them to affiliate links (or your own products).
Suggested tool: MailChimp
If you do pretty well with capturing leads for an affiliate or CPA network like Peerfly, you might want to consider building your own email list of leads. MailChimp is popular email list-building service that lets you gather up to 2,000 email subscribers for free. You can also create and schedule emails to be sent out to your subscribers, which you can use to send them purchase links to affiliate products or even your own products that they may be interested in buying.
MailChimp is a fantastic tool to choose for this, because it lets you easily build your own landing page forms and email templates so you can make it look and say exactly what you want. Once you have your landing page set up, you can simply copy and paste the URL into your Instagram bio’s website link
Instead of sending leads to another company’s email form, you’ll be sending them to your own. A good example to check out is@home_business_profits, who’s currently sending people to his own email submit form in the website section of his profile.
You won’t make a couple bucks for every user that signs up, but you’ll have the ability to keep in touch with subscribers by email, build a relationship with them, and sell to them again and again as long as they decide to stay on your list.
MailChimp makes it easy for beginners to get started, but if you end up collecting 2,000 subscribers or maybe want more options to interact with your list, you may need to sign up for one of MailChimp’s premium packages.
4. Join a multi-level marketing company to build your own team of network marketers.
Suggested tool: Team Beachbody
Instagram is a very open and social place to show off visual content, making it a premiere platform for inspiring people and making lots of new friends.
There are countless network marketers who have built solid businesses through Instagram alone, selling the products of the MLM companies they’re promoting to users who love looking at their photos or videos. Many of them even end up bringing on new people they meet on Instagram to join their teams.
Since there’s such a massive fitness community that’s so incredibly active on Instagram, Team Beachbody is a good MLM company to consider working with.
You can easily start posting photos of your healthy meals, your workout routines, and anything that might offer inspiration or motivation to followers who want to get in shape. Don’t forget to provide the URL in your bio to your network marketing website or product link, and make sure to include some contact information in case users have questions.
There are tons of accounts out there to check out how it’s done, but a popular one in particular you can check out is @mindywender, specifically for Team Beachbody network marketing.
Network marketing on Instagram may not be as easy as some of the options presented above, but if you’re a hard worker and avid user of the products you’re promoting, it can quickly become a very lucrative home business.
The major downside here is that most MLM companies require you to invest in a starter package and/or monthly fees to stay active and promote their stuff. On the upside, you’ll be placed under another team member who can help you start earning and building your own team.
5. Connect with advertisers that are willing to sponsor influential Instagram users.
Suggested tool: The Mobile Media Lab
This last Instagram money-making tactic is really only easy if you’ve got the followers and engagement to show for it. So if you’re someone who has ideally tens of thousands of followers or more, and you can rack up lots of likes and comments within minutes of posting, then you may be in good position to try getting at least a few good sponsorship deals from companies that would be willing to pay you to promote their brand to your audience.
You could reach out to companies’ marketing departments directly, or you could try applying to The Mobile Media Lab instead — a creative agency specifically focused on bringing influential Instagram users and advertisers together.
If chosen, you could easily start earning hundreds or thousands of dollars for a single post that features a product from big brands like Coach, Expedia, Timex, Puma, and others. @weworethat is a massively popular Instagram account that pulls in over six figures in sponsorships from apparel and accessory companies that want their products featured on her account.
Making money here is the easy part — building a huge, loyal following is obviously not so easy. The good news is you may be able to score a few smaller sponsorships even if you have below 100,000 followers. The Mobile Media Lab has a sign-up form to apply to work with them, but given that they’re only interested in working with the most influential Instagram users, there’s no guarantee you’ll be approved.
Instagram has really opened up some new doors for business owners and entrepreneurs all over the world. Whether you’re just a student looking to make a few extra bucks on the side, or the CEO of an international company looking to build its brand and reach a new audience, Instagram can help you do it. Read more at: http://www.lifehack.org/280674/5-easy-ways-make-money-instagram (Tags: make money instagram comments, mobile media lab, how many instagram followers to make money, how to make money on instagram yahoo answers, how to make money on instagram fitness, how to make money on instagram for free, how to make money on instagram with clickbank, how to make money on instagram with fashion)