Tech

5 Best Email Marketing Campaign Practices

Tech Columnist Lindsay Kolowich listed the 5 of the best email marketing campaign examples you’ve ever seen

At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

MOST OF THE TIME, INSPIRATION IS EASY TO FIND BECAUSE MOST MARKETING CONTENT

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

But there’s one marketing channel that is really, really hard to find good examples of unless you’re already in the know: email. There’s nothing casual about it — you usually need to be subscribed to an email list to find great examples of emails. And even if you’re subscribed to good emails, they are often bombarding you day after day, so it’s hard to notice the gems.

BECAUSE IT IS DIFFICULT TO FIND GOOD EMAIL MARKETING EXAMPLES

Because it’s so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great — or just keep on scrolling to get a general feel for each.

(And check out this guide to uncover email productivity hacks that’ll save you a ton of time.)

15 Examples of Effective Email Marketing

1) charity: water

When people talk about email marketing, lots of them forget to mention transactional emails. (Download this free offer for all sorts of email copy templates. email copy templates.) These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order. Often, these are plain text emails that email marketers set and forget.

WELL, CHARITY: WATER TOOK AN ALTERNATIVE ROUTE

Well, charity: water took an alternate route. Once someone donates to a charity: water projects, their money takes a long journey. Most charities don’t tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don’t even really need to read the email — you know immediately where you are in the whole process so you can move on to other things in your inbox.

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